The first-ever Tacoma Hybrid is now available with prices starting at $47,795 for the TRD Sport version. This new hybrid lineup includes various models, such as the TRD Sport, Trailhunter, and TRD Pro, which range in price from $64,395 to $65,395. Compared to their non-hybrid counterparts, the hybrid models cost more, with price differences ranging from $3,700 to $6,900.
The arrival of the 2024 Tacoma is a big deal because it’s the first full redesign of the truck in nearly 20 years, and it’s also the first time Toyota is offering a hybrid option. These hybrid Tacomas come with Toyota’s powerful i-Force Max engine, which provides more horsepower and torque compared to the non-hybrid versions.
The TRD Sport is the most affordable hybrid model, starting at $47,795, which is $6,900 more than its non-hybrid counterpart. On the other hand, the TRD Off-Road model is a bit pricier than the non-hybrid version, starting at $48,085, but it offers features like 17-inch wheels and a front skid plate for off-road protection. Moving up to the hybrid Limited trim costs $57,295, which is $3,700 more than its non-hybrid counterpart, but it includes additional interior features.
At the top of the lineup are the Trailhunter and TRD Pro models, which are exclusively hybrid and performance-focused. These models start at $64,395 and $65,395 respectively, making them considerably more expensive than the other models. However, they come with unique features like underbody cladding, special suspension, and durable tires designed for rough terrain, making the higher price worth it for those who want advanced technology and capability.
So what is there to love about the Tacoma?
The Tacoma, a popular mid-size pickup by Toyota, has amassed a dedicated following over the years, affectionately known as “the Taco.” In 2024, it receives a much-needed overhaul to bring it up to modern standards. This year also marks the debut of the Tacoma Hybrid, featuring the most robust powertrain in the lineup. While the nonhybrid Tacoma boasts a turbocharged four-cylinder engine with 278 horsepower, the Hybrid Max powertrain delivers a mighty 326 horses, promising improved speed and fuel efficiency. This gives the Tacoma Hybrid an advantage over its nonhybrid counterpart, making it the most powerful mid-size pickup on the market, alongside newly redesigned competitors like the Chevrolet Colorado and Ford Ranger.
The Tacoma Hybrid lineup primarily offers off-road-oriented trims, with the luxurious Limited model catering to buyers seeking comfort for urban driving. Although towing and payload capacities are competitive within the mid-size truck class, the nonhybrid option might be more appealing to budget-conscious buyers due to its lower-priced trim levels.
Among the Tacoma Hybrid models, the TRD Off-Road stands out as the best value. It features a composite front skid plate for additional off-road protection and comes equipped with 17-inch wheels fitted with all-terrain tires. Opting for the Audio Multimedia Upgrade package swaps the standard 8.0-inch infotainment screen for a much larger 14-inch display, enhancing the driving experience. However, selecting additional options may significantly increase the price, potentially bringing it closer to that of full-size pickup trucks.
Powered by the i-Force Max hybrid powertrain generating 326 horsepower and 465 pound-feet of torque, the Tacoma Hybrid offers robust performance both on and off the road. Trailhunter and TRD Pro trims exclusively feature this hybrid setup, emphasizing their appeal to off-road enthusiasts. These top-tier trims come equipped with underbody protection, rugged 33-inch Goodyear Territory R/T tires, and specialized suspension components for enhanced capability.
During test drives, the Tacoma Hybrid exhibited a firm yet comfortable ride, with the TRD Pro trim showcasing surprising refinement and off-road prowess. While official track testing has yet to be conducted, estimates suggest that the hybrid powertrain could propel the pickup from 0 to 60 mph in approximately 6.5 seconds, making it slightly quicker than its nonhybrid counterpart.
With a maximum tow rating of 6,000 pounds and a payload capacity of up to 1,709 pounds, the Tacoma Hybrid offers respectable hauling capabilities. Although these figures are slightly lower than those of the nonhybrid Tacoma, the hybrid model compensates with improved fuel efficiency, boasting an EPA-estimated 23 mpg in the city and 24 mpg on the highway.
Inside, the Tacoma Hybrid features a modern design with ample space and high-quality materials. Each model offers a raised seating position for enhanced visibility, along with user-friendly technology including high-resolution screens and traditional button-and-knob controls. The TRD Pro trim even boasts IsoDynamic front seats with a shock-absorbing suspension system designed to mitigate rough terrain impacts. However, the presence of the hybrid battery pack reduces storage space beneath the rear seat, limiting cargo-carrying capacity in comparison to the nonhybrid model.