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Hard Rock Hotel Buys the Mirage for $1.075 Billion Makeover Project

You are currently viewing Hard Rock Hotel Buys the Mirage for $1.075 Billion Makeover Project
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The Hard Rock International brand owners plan to bring rock and roll-themed casino to Sin City. In fact, the corporate entity has agreed to buy the operations of the Mirage from MGM Resorts International for $1.075 billion.

Hard Rock and Huge Guitar-Shaped Hotel

The massive guitar-shaped hotel is what the corporate entity does plan to build on the Strip. Then lease the land under the Mirage from VICI Properties Inc.

MGM Resorts is planning to license the Mirage name to Hard Rock royalty-free. This is for the first three years. Also, the corporate entity is intending to keep the 3,500 staff on board.

Hard Rock – Tearing the Faux Volcano

There are reports that the corporate entity is also planning to tear down the faux volcano is erupting outside of the Mirage. It would be part of the remodeling. Also, the corporate entity still does not know what will happen with other attractions. This would include the Beatles-themed Cirque du Soleil show Love.

Bringing the Iconic Brand to the Las Vegas Strip

The Hard Rock International, before 2020, was not involved with the Hard Rock Hotel. It is an off-Strip casino that did reopen as Virgin Hotels in April. In May 2020, the corporate entity did purchase the licensing and naming rights for the Hard Rock Hotel. Thus promising to bring the iconic brand to the Las Vegas Strip. Of course, when the right opportunity did present itself.

The Mirage – Last to Reopen

Earlier this year, MGM Resorts did already say it was willing to sell the Mirage. The northernmost casino, the Mirage, was operated by MGM Resorts on the Strip. In fact, it was one of the last to reopen after the state did closed all nonessential businesses in March 2020. This was to slow the spread of COVID-19.

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